Journal
Articles, guides and honest strategies — written by someone who has actually built restaurants. No SEO filler, no wishy-washy tips.
Mallorca has over 5,000 restaurants. Half of them sit half-empty every night. The other half are booked out for weeks. The difference is almost never the food — it's almost always the m…
Read article →German restaurants on Mallorca have an underestimated advantage: two perfectly separable audiences, both with purchasing power. But only if you address them separately. Here's the gu…
Read article →What should a restaurant on Mallorca invest in marketing per month? And how should that budget be split? Honest numbers from 14 years of field experience — …
Read article →Instagram, TikTok, Facebook. Feed, Reels, Stories. Hashtags, algorithms, ads. The complete guide to social media for restaurants on Mallorca in 2026 — …
Read article →Mallorca's season is short, intense and ruthless. Those who don't start marketing in May have lost June. Here's the calendar of campaigns that really bring guests in…
Read article →What does OpenTable / TheFork really cost? What does your own system cost? 3-year calculation with real numbers. And: when OpenTable still makes sense…
Read article →For whom do digital menus really make a difference — and in which situations is it better to stick with paper? Ehrliche Analyse for restaurants on Mallorca…
Read article →How restaurants on Mallorca build a second revenue stream via event tickets — 2,000–8,000 € extra per month. Which formats work, which don't, and how…
Read article →