Seven strategies for a full restaurant on Mallorca
Mallorca has 2,400 restaurants. Half of them sit half-empty every night. The other half are booked out for weeks. The difference is almost never the food — it's almost always the m…
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Reading for restaurateurs who think ahead.
Articles, guides and honest strategies — written by someone who has actually built restaurants. No SEO filler, no wishy-washy tips.
Promoting a German restaurant on Mallorca successfully
German restaurants on Mallorca have an underestimated advantage: two perfectly separable audiences, both with purchasing power. But only if you address them separately. Here's the gu…
Read article →Marketing budget for hospitality on Mallorca — what actually pays off
What should a restaurant on Mallorca invest in marketing per month? And how should that budget be split? Honest numbers from 14 years of field experience — …
Read article →Social media for restaurants on Mallorca — the 2026 guide
Instagram, TikTok, Facebook. Feed, Reels, Stories. Hashtags, algorithms, ads. The complete guide to social media for restaurants on Mallorca in 2026 — …
Read article →Seasonal campaigns for Mallorca hospitality — May to September
Mallorca's season is short, intense and ruthless. Those who don't start marketing in May have lost June. Here's the calendar of campaigns that really bring guests in…
Read article →Own reservation system vs. OpenTable — the honest cost comparison
What does OpenTable / TheFork really cost? What does your own system cost? 3-year calculation with real numbers. And: when OpenTable still makes sense…
Read article →QR menu on Mallorca — when is it worth it?
For whom do digital menus really make a difference — and in which situations is it better to stick with paper? Ehrliche Analyse for restaurants on Mallorca…
Read article →Tasting nights & event tickets — extra revenue for hospitality on Mallorca
How restaurants on Mallorca build a second revenue stream via event tickets — 2,000–8,000 € extra per month. Which formats work, which don't, and how…
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