PALMA · MALLORCA 39°34'N · 2°39'E ESTD · 2020

Restaurant Marketing · Mallorca

Your restaurant deserves a full house.

Beautiful photos are image. But image doesn't pay your bills. We bring real guests — through honest craft and 14 years of hospitality experience.

Book a free call Where we come from
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Trusted by restaurants that want full tables ✦ Not just pretty posts ✦ Megapark Mallorca ✦ Salchicheria ✦ Giovanni L. ✦

01 Numbers that speak

+ 0

Warm leads in the first 7 days for a new client.

0

Years of hospitality experience. Kitchen, bar shifts, opening nights.

1

All-in package. One point of contact. Twelve months of growth.

02 The honest truth

Good food isn't enough anymore.

Your restaurant is good. Your kitchen is on point. So is the atmosphere.

But the tables stay empty — while the place next door, with worse food, is fully booked every night.

The difference isn't luck. It's marketing that actually works.

01 / Brand

Your identity

Corporate identity, design and website that make your restaurant unmistakable — and win guests over before they even walk in.

02 / Reach

Your visibility

Social media and Meta ads that bring real guests. No empty likes. No wasted budget.

03 / Growth

Your revenue

Glovo, email marketing and targeted campaigns that bring in more month after month than they cost.

03 Services

Everything that moves your restaurant forward.

01 ONE-TIME · MONTH 1

Website & Branding

A custom-built website on a modern stack. Corporate identity that nails your concept — logo, colours, typography. All from one hand.

  • Website on a modern stack
  • Logo & colour system
  • Typography & visual language
  • Menu layout
02 DAILY

Social Media

Instagram, Facebook and TikTok — run professionally and consistently. Content that fits your restaurant. Not generic. Not off-the-shelf.

  • Instagram feed & reels
  • Facebook posts
  • TikTok videos
  • Story management
03 ONGOING

Meta Ads

Targeted Facebook and Instagram campaigns that bring real guests — no clicks into the void, no empty promises. Ongoing optimisation until it works.

  • Campaign strategy
  • Audience building
  • Creative testing
  • Performance optimisation
04 ON-DEMAND

Graphic design

Menus, flyers, story templates, promo material — everything that makes your restaurant visually strong. Always on brand.

  • Menus
  • Flyers & posters
  • Story templates
  • Event materials
05 MONTHLY

Email Marketing

Build your guest list and engage it with purpose. Newsletters, promotions, events — straight to the inbox of your most loyal customers. The cheapest channel with the highest return rate.

  • List building
  • Monthly newsletters
  • Promotional campaigns
  • Automated sequences
06 ONGOING

Glovo & Delivery

Professional setup and ongoing optimisation of your Glovo profile. Better ranking, more visibility, more orders — without you lifting a finger.

  • Profile setup
  • Photo shoot
  • Ranking optimisation
  • Promotion management
07 INCLUDED

AI-powered

We combine 14 years of hospitality experience with the best AI tools available. The result: consistent, on-brand content — faster, more reliably, cheaper than any traditional agency.

  • Daily content production
  • On-brand, never generic
  • Human-reviewed before going live
  • Based on real photos
08 PRO · CUSTOM-BUILT

Your own reservation system

Your restaurant gets its own reservation system — built specifically for you. No more 1–3 € fee per guest to OpenTable or TheFork. All reservations land directly with you. Guests book on your site, in your design. Your customers stay your customers — no third-party platform in between.

  • Tables & times managed automatically
  • Confirmation in German/Spanish/English
  • Deposit for large groups possible
  • Syncs directly to your calendar
09 PRO · CUSTOM-BUILT

Online event booking

Birthdays, weddings, corporate dinners, private rooms — customers enquire online, you send a ready-made quote in one click, they pay a deposit and the booking is binding. No Excel chaos, no WhatsApp tangle. Everything in one place.

  • Enquiry form on your site
  • Quote as PDF in one click
  • Deposit + balance online
  • Guest list with preferences/allergies
10 PRO · CUSTOM-BUILT

Event ticket sales

Wine tastings, theme nights, live music — sell tickets online in your own design. Guest pays in advance, shows up with a QR code, you scan at the door. No paper chaos, no platform fees. Extra revenue on nights that used to stay empty.

  • Ticket shop on your site
  • All payment methods (card, PayPal, Apple/Google Pay)
  • Door scanning at entrance
  • Waitlist when sold out
11 PRO · CUSTOM-BUILT

Digital menu

Guest scans the QR code at the table, sees your menu with photos on their phone — in German, Spanish, English and Catalan simultaneously. Sold-out dishes are greyed out instantly. Allergens visible with one tap. Optional: guest orders straight from the table on their phone.

  • Multi-language menu
  • "Sold out" visible instantly
  • Allergens & calories
  • Optional: order & pay at table
12 PRO · CUSTOM-BUILT

Digital loyalty card

Your loyalty card on the phone — no more paper, never forgotten again. Every 10th coffee free? A starter on every 5th visit? Runs automatically. Guests save the card in Apple Wallet or Google Wallet. You see who comes how often — and can send a targeted re-activation email.

  • Card straight to the phone
  • Stamps or points — your choice
  • Automatic birthday greeting
  • Guests who haven't come in 2 months: "We miss you" email
13 PRO · CUSTOM-BUILT

Gift-card shop

Christmas, Valentine's Day, Mother's Day — sell gift cards online, money lands in your account instantly. Customer buys, gets a PDF with QR code right away to print or send via WhatsApp. At redemption, just scan the code at the counter. December alone: 3,000–8,000 € extra — with zero effort.

  • Value gift cards from 10 €
  • Menu gift cards (e.g. candlelight dinner)
  • Instant PDF by email
  • Redeem via scan at the counter
14 PRO · CUSTOM-BUILT

All the numbers at a glance

Never open 8 different tools again. On one page you see: how many new followers, how many reservations, how many gift cards sold, how much via Glovo, what your Google star rating is. Every Monday an automatic report lands in your inbox — 2 minutes to read and you know how it's going.

  • Social + ads + reservations in one place
  • Weekly report by email
  • Comparison with last month
  • Readable on mobile

04 My process

Five steps. One goal.

  1. 01

    30 MIN · ONLINE OR IN PERSON

    Free initial call

    You tell me about your restaurant — I listen. No pitch, no pressure, no presentation. Just an honest conversation about whether we're a fit. If yes, we move forward. If not, we both say so openly.

  2. 02

    3–5 WORKING DAYS

    Analysis & strategy

    I analyse your current situation, your competition, your target audience and your opportunities. The result is a clear, concrete action plan — not a 40-page strategy document nobody reads.

  3. 03

    4 WEEKS · INTENSIVE PHASE

    Build-up — month 1

    Website, branding, social media, content system — everything gets built up. You see every step, give feedback, and nothing goes live without your sign-off. At the end of month 1, your restaurant is digitally ready to go.

  4. 04

    MONTHLY · 11 MONATE

    Ongoing operations

    From month 2, the engine runs. Content, ads, emails — everything happens systematically in the background. Once a month I drop by in person. Once a month there's a reporting meeting with real numbers and clear next steps.

  5. 05

    MONTH 12 · ANNUAL REVIEW

    Review & next steps

    After 12 months we look at the numbers together. What worked? What do we optimise? Where do we go next? No automatic renewal pressure — an honest decision based on real results.

Not an agency. A partner.

I don't work for you — I work with you. That's why I only take on as many clients as I can genuinely look after.

05 Packages & pricing

Pick your size. We always deliver the best.

Monthly billing. 12-month term. Plus Spanish VAT (IVA). Ad budget not included.

Starter

For restaurants ready to take off

1.490 € / month + VAT

One-time setup 400 €

  • New website on a modern stack
  • Branding & graphic design
  • Instagram + Facebook · 3×/week
  • AI-powered content
  • 1 Meta ad campaign / month
  • Monthly reporting
Request this package
Recommended

Full House

The complete package for real growth on Mallorca

3.200 € / month + VAT

One-time setup 400 €

  • Everything from Starter
  • + TikTok
  • + Meta Ads laufend & optimiert
  • + Email marketing
  • + Glovo Aufbau & Pflege
  • + 2× monthly strategy meeting

Made for Mallorca — included:

  • All content in 3 languages (German, Spanish, English)
  • Google Business profile full service — new photos every 2 weeks, weekly promo posts
  • TripAdvisor profile optimisation & upkeep (a tourist magnet)
  • Reviews on Google, TripAdvisor, Facebook & TheFork — answered in 3 languages
  • Monthly photo/video shoot on-site at your venue
  • WhatsApp Business professionally set up & maintained
  • Seasonal planning every 3 months (pre-season, peak, post-season)
Request this package

Full House Pro

Marketing + complete digital systems — everything custom-coded for your restaurant. Nothing off-the-shelf.

4.500 € / month + VAT

Setup free

  • Everything from Full House
  • + Monthly photo/video production
  • + Google Ads
  • + Priority support · quarterly strategy
  • + Second location possible

Your own digital systems — purpose-built for you:

  • Own reservation system (instead of renting OpenTable)
  • Event booking: birthdays, weddings, celebrations
  • Ticket sales for wine tastings & events
  • Digital menu via QR code
  • Digital loyalty card on mobile (regulars)
  • Online gift-card shop for your site
  • One overview with every number at a glance

↑ Every system is coded individually for your restaurant — not off-the-shelf. After the contract term the software belongs to you.

Request this package
What happens after the 12 months?

We evaluate the results together and decide whether to continue, adjust the package, or end the collaboration. No automatic renewal pressure.

Is the Meta ad budget included?

No. Ad budget is billed directly through your Facebook Business Manager. We recommend at least 300–500 €/month as a starting budget for effective results.

What do I need to get started?

Just your restaurant and willingness to be available once a month for photo/video material. We handle the rest.

How quickly will I see first results?

First reach and visibility in week 1. Measurable ad results from week 2–3. Organic growth shows up after 60–90 days of consistent work.

Is the content really professional when AI is involved?

Yes — because AI is just a tool for us, not a replacement. Every piece of content is based on real photos and videos of your restaurant, guided by hospitality expertise, and reviewed by us before going live.

How do I get the reservation or event system in the Pro package?

In the kick-off we decide together which custom features (reservation, events, tickets, QR menu, loyalty, gift cards, dashboard) matter most for your restaurant. We build them on a dedicated roadmap — depending on complexity 2–8 weeks per module. You keep full ownership of the code and data — no platform lock-in, no commission to OpenTable / TheFork / Vivabook.

Why own reservation instead of OpenTable?

Three reasons: (1) No commission — OpenTable takes 1 € per guest, TheFork up to 3 €. At 300 reservations/month that's 600–900 € / year that stay with you. (2) Your guest data stays yours — no handover to the platform for their marketing. (3) Integrated into your website — guests stay in your brand, book seamlessly, not on a platform's design.

I already have a reservation system — can we keep it?

Yes. We integrate OpenTable, TheFork, Vivabook or whatever you use into your website so it looks seamless. We only build the custom system if you want it.

FABIAN HOLST · MALLORCA

06 Who's behind this

I've built restaurants. Now I fill them.

I'm Fabian. And I don't know hospitality from books.

I worked 14 years at Megapark Mallorca — one of the most famous entertainment venues in Europe. As a promoter and head of PR I learned how to move crowds, how brands are built, and what makes people come back again and again.

After that I built restaurants and bars with my own hands. I know the smell of freshly set concrete just as well as the moment a Saturday night explodes and there's not a chair left empty.

Since 2014 I've combined this craft with digital marketing. Since 2020 with my own agency.

"Other agencies know your restaurant from a spreadsheet. We know it —
because we've built, opened, and run with our own hands what you live every day."

— Fabian Holst
14 years Megapark 8 own projects Digital since 2014 Hospitality only

07 Trust

Megapark Mallorca ◆ Salchicheria ◆ Giovanni L. ◆ Casa Luna ◆ Playa Tapas ◆

08 Journal

Reading for restaurateurs who think ahead.

21 MARCH · 2 MIN

7 small tips that bring more guests immediately

Quick moves you can pull off tomorrow morning — no agency, no budget.

Read →

18 APRIL · 8 MIN

Own reservation system vs. OpenTable

The honest cost comparison: what you really pay OpenTable and what your own system costs.

Read →

14 APRIL · 9 MIN

Tasting nights & event tickets

How restaurants on Mallorca build a second revenue stream from event tickets — 2,000–8,000 € extra/month.

Read →

10 APRIL · 7 MIN

QR menus — when they're worth it

Who gets real value from digital menus — and when paper is still the better choice.

Read →

15 APRIL · 8 MIN

Promoting a German restaurant on Mallorca

How a German restaurant on Mallorca reaches both audiences: residents and tourists.

Read →

05 APRIL · 10 MIN

Social media for restaurants — 2026 guide

The complete social media guide for restaurants on Mallorca in 2026 — Instagram, TikTok, Facebook.

Read →

09 Contact

Ready for a full house?

30 minutes. No pitch. No pressure. Just an honest conversation about your restaurant.

Chat on WhatsApp Or fill out the form ↓

I reply within 24 h — usually faster.

ADDRESS

Palma de Mallorca · Spain

PHONE / WHATSAPP

+34 664 134 043

EMAIL

fabian@fullhouse-gastro.com